Personal branding is essential for many creators and influencers, but it is vital to brand yourself well if you hope to be seen as a personal finance expert. Here are a few key tips on how to get started creating a reputation as a trusted source of personal finance advice:
Offer new information
You need something to set you apart from the rest of the crowd. You can set yourself apart with branding a few ways, but one of the easiest ways to make a huge difference is by offering advice that no one else is giving. That could be a new perspective on a widely-discussed topic or some very up-to-date advice that takes current events into account. Whatever it is, make sure that it is a fresh take that your audience can only find with you, and you’re already providing value that even the biggest and best-established brands can’t offer. Your brand’s core should be the value in your information — that way, your audience will keep coming back for more.
Know your audience
You don’t have to pigeonhole yourself right away, but have a general idea of the kind of person you’re trying to appeal to. For example, are you offering advice for newly wealthy people who don’t know how to invest their money or to people just trying to make ends meet and pay the bills? That won’t just affect the type of content you produce; it’ll also affect how you present yourself. You’ll want to come off as successful, but are you a person who makes money to spend it, or are you saving your money with careful personal finance practices? The answer will depend on the type of audience you want to attract.
Show your success
Once you know your audience, help them understand who you are and what you do with your personal finance success. If you’re looking to attract young, wealthy people who travel often, then make sure to post pictures from your most recent vacation. You want to brand yourself as someone who has used your personal finance expertise to live the lifestyle your audience hopes they can have.
Make relevant, non-finance content
This is the most counterintuitive but maybe the most helpful piece of advice here. Some of the content you make shouldn’t be about personal finance. For example, if you often write about how to maximize your miles on travel credit cards, you could also write a guide to the luxury resorts of Maui. It appeals to the same audience, and it also establishes you as an expert in the type of lifestyle your audience wants to live. In the same vein, if you write about how to stretch a budget, maybe write about the best, least expensive vacations that people can take. No matter who you’re speaking to, you can create non-finance content that builds your brand as a personal finance guru.
If you’re building your brand across several social media sites, you’ll want a single page where you can direct all the interest you’re building. Fortunately, that’s where Ahoyo can help out. To create a single, free, easily customizable page where you can hold your products and services descriptions, contact page, and anything else you might need, create your free account on Ahoyo!
Want to read more? Check out our article on How to brand yourself online in just 4 mins in 2021.