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Strength of branding makes the difference between a small travel blog and a trusted source of travel expertise. There’s a lot that goes into building a solid brand, and here are a few of the most essential steps for you to take when you’re starting:

You need a niche. Maybe it’s budget travelers, maybe it’s people looking to tour your hometown, or maybe its women traveling alone. Whatever you select, you should start with a specialization. Having a niche allows you to quickly establish expertise, a recurring audience, and a better-defined brand. If you live in a popular area for…


Personal branding is essential for many creators and influencers, but it is vital to brand yourself well if you hope to be seen as a personal finance expert. Here are a few key tips on how to get started creating a reputation as a trusted source of personal finance advice:

You need something to set you apart from the rest of the crowd. You can set yourself apart with branding a few ways, but one of the easiest ways to make a huge difference is by offering advice that no one else is giving. That could be a new perspective…


If you’ve got that entrepreneurial spirit, then you’re probably dreaming of running your own online business or positioning yourself as a thought influencer.

Lessons have learned that taking the initial step to promote your business or personal brand is one of the major hurdles of getting from zero to hero

In marketing lingo, this is called, defining your USP (unique selling proposition).

Ask yourself, what do I like doing? What are my strengths and my passions?

What combination of two passions in your life makes you unique amongst your peers or friends?

For example, if you really like making ice…

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