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If you’re hoping to attract clients as a digital marketer, you should start by building your brand. An established brand will do passive marketing for you and help you rise above others vying for the same opportunities. Here are a few key tips on how to get started creating a reputation as a digital marketing professional:

Teach others about digital marketing

If you’re offering advice to others in your field, people will assume that you are experienced and trusted for your quality work. To build this reputation, you should create content like blog posts about being an effective digital marketer and build a brand as…


Companies spend a lot of money on graphic design. But before they spend that money, they want to be certain they’ll get the best possible return on their investment. Graphic designers hoping to attract new clients need to give the impression that they can provide everything their clients will need. They do that through smart, effective branding techniques:

What makes you personally special?

Graphic design is a competitive field. You’ll be submitting your proposals alongside other smart, driven designers, so what do you offer clients that others don’t? Maybe it’s exceptional customer service, catering to your clients’ every need. Or maybe you have a quirky…


Strength of branding makes the difference between a small travel blog and a trusted source of travel expertise. There’s a lot that goes into building a solid brand, and here are a few of the most essential steps for you to take when you’re starting:

Know your niche

You need a niche. Maybe it’s budget travelers, maybe it’s people looking to tour your hometown, or maybe its women traveling alone. Whatever you select, you should start with a specialization. Having a niche allows you to quickly establish expertise, a recurring audience, and a better-defined brand. If you live in a popular area for…


Personal branding is essential for many creators and influencers, but it is vital to brand yourself well if you hope to be seen as a personal finance expert. Here are a few key tips on how to get started creating a reputation as a trusted source of personal finance advice:

Offer new information

You need something to set you apart from the rest of the crowd. You can set yourself apart with branding a few ways, but one of the easiest ways to make a huge difference is by offering advice that no one else is giving. That could be a new perspective…


If you’ve got that entrepreneurial spirit, then you’re probably dreaming of running your own online business or positioning yourself as a thought influencer.

Lessons have learned that taking the initial step to promote your business or personal brand is one of the major hurdles of getting from zero to hero

Step 1: Find out what makes you unique

In marketing lingo, this is called, defining your USP (unique selling proposition).

Ask yourself, what do I like doing? What are my strengths and my passions?

What combination of two passions in your life makes you unique amongst your peers or friends?

For example, if you really like making ice…

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